The master brain behind the Jio, Mukesh Ambani had seen the 50 crore phone users who don’t have the access to 4G VoLTE technology as the main agenda behind the release of this phone.
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How Jio Changed Digital Life of an IndiaAccording to Ambani, Data is the new oil and for attaining his aim, Jio phones are a major breakthrough and he himself calls it as a major step towards the digital freedom for all Indians. He addressed a crowd at AGM by saying that he believes every youth in India should have the access to information at his/her fingertips and that is what the Jio phone enables. He says, enabling a digital life can only be made through having an access to data at affordable rates.
India is still in the developing stage and even 2/3rd of its population are still in the unconnected stage. Ambani had seen the feature of making a vast profit from this and that is the reason he had made it to be his aim to capture the India’s unconnected mobile network.
The large potential of many Indians connecting to Reliance Jio internet will not be just the telecom people, they will also take charge of various fields like entertainment, news and many other similar fields. He sees the future oil as data as he captures the market with a free phone, and thereby capturing a lot of fields just like the oil fields he used to capture before. The major advantages that were given to the Jio users are they don’t have any black out days, roaming free, cheap Internet data and high quality voice calls.
In the past one year, it has brought a revolutionary change which completely shook the telecom sector and they have also broken a lot of records both in India and globally and according to Ambani what makes him happy is the factor that he was able to break the myth that India is not ready to adopt the advanced technology. Reliance Jio has become the widest LTE coverage in India when compared to all the other telecom companies and it is the only 4G all IIP network in the world. The video streaming using Jio is also in excess of 165 hours per month. When compared to the voice traffic made by other companies and Jio, its around 250 crore minute per day. The sudden revolution by Jio has brought down the democratization in India as tarrifs have become much more affordable than before. The number of customers had crossed more than 130 milllion and that alone can act as a proof of how much Jio had captured the minds of the people living in India and other parts of the world.
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Even the consumption of mobile data had a drastic shift from 20 crore GB per month to 150 crore GB per month and out of which 125 crore GB are jio users only. Exponential growth of the 4G revolution has increased the use of all the major social networking apps too.
The major issue that has risen behind this was the dominanace of Jio over all other telecom companies. But in a way this has also helped the users of other telecom company users as the release of jio and its offers made other companies also to bring down the prices they used to charge for calls and for data. Almost all the networking companies had made monthly offers which gives unlimited data and unlimited calls in reasonable rates fearing that they must not lose their valuable customers in future. That was a major advantage for all the users of various other companies when compared to the time before the release of Jio.
Altogether, Jio was able to change the scenario of Indian telecom network. Though Jio came with a lot of advantages and brought a lot of offers with reasonable cost to the common people of India, it also has it disdvantages along with all the other advantages.
The major drawbacks of all this is it had a large impact on the face to face relationships people had before the release of jio network. People are more prone to spend their time either using the data or talking to a person somewhere far, while totally ignoring a person who is sitting very close to him/her. The time spent by an average Indian on phone has also increased 7 times spent on TV when we consider in the weekly basis. It has also increased a rivalary competition between the other networking companies. Another major disadvantage is that users with 4G-LTE enabled phones can able to use the jio sim card but they wont be able to make any voice calls as they had strictly made it to download their app for non-interrupted voice calls.
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